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Why You Can’t Lose Weight And Keep It Off

There are 3 MAJOR forces at play when it comes to your inability to lose weight or keep it off, I’m going to talk about 2 of them today…the 2 which I call the external influencers.

You see, there are 2 major industries that are heavily invested in the fact that you fail. Now before I start this isn’t a big conspiracy theory, I don’t believe these companies are necessarily evil. I believe that market forces have led us to this position and it’s simply a result of supply and demand.

That said, what are these 2 industries?

  • The Food Industry
  • The Pharmaceutical Industry

What’s the biggest problem the food industry has?

That your appetite is finite.

So they try to make food as nutritional empty as possible so it never fills you up whilst being as addictive as possible so you never stop eating it. The slogan “Once you pop you can’t stop” is literally true.

Now many people don’t realise this but there is a HUGE amount of research which goes in to creating the food we eat. Most food these days is actually designed in a lab. Labs where scientists wire people up, stick a load of electrodes to their skull and then feed them their latest delicacy. What they are looking for is a response in the brain as similar to that produced by heroin as possible.

Why?

Because heroin is one of the most addictive substances on the planet and they know if they can get close to that they’re on to a winner

What to know something chilling…

They beat Heroin years ago.

In a study done by Connecticut College they gave rats the choice of 2 food types, one was Morphine (which is what heroin becomes straight after injection) the other Oreos. The rats favoured the Oreos…every time!

And we are advertising this stuff to our children….

The problem with all this scientifically designed, nutrient empty food part from the fact you can’t stop eating it?

It’s really bad for you.

To make it as addictive as possible it’s often been manipulated by scientists to the point where it’s really not recognisable as food, (at least not for humans…perhaps for robots) and it does a lot of damage to your biology as you eat it. So over time, it makes you really ill.

Ah ha, but don’t worry” say the Pharmaceutical companies at this point, “we’ve got just the thing for you…you just need to take this (hugely expensive) pill for the rest of your life.”

Which while it may cure your immediate problem leads to a whole host of other problems down the line.

When you consider the advertising budgets and the lobbying power these 2 industries have, you can see why you’re up against it before you even start.

In our online community “The Pack”, I dive deep into the other major forces at play, stopping you from losing weight and keeping it off, these are the BIG ones and no one is talking about them. I’ll also show you how you can lose 10+ kilos in the next 6 weeks and KEEP IT OFF without ever counting caloriesgoing hungry or spending hours at the gym.

You can join for free here >>

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Why Dave Gave Up & Sold His Kites

Kiteboarding

Dave’s been a kitesurfer for 12 years, last week he gave up and sold his kites…

When he first started he dreamed of being a lean, ripped kiter (like the ones he’d seen at the beach) kiting was his motivation and his inspiration to lose the weight he was carrying, to eat healthy, to get in shape. Now he could kite it meant he wouldn’t have to pack himself into a gym anymore. He could combine being outside doing something he loved, with getting fit and losing weight.

Only it didn’t quite work out like that.

He could never seem to build up a routine or be consistent enough in his efforts to really shift the weight and get in shape. Oftentimes work simply meant he didn’t have the time to build a routine or life simply got in the way. Many times when he did manage to get in good habits for a few weeks something would happen outside of his control which would mean he’d have to ditch all the good habits, as he had to sort out the crisis happening in his life.

He woke up most mornings, looked in the mirror and wasn’t really happy with what he saw, and worse he was starting to notice the effects when he went kiting. Because of his lack of physical fitness and the growing spare tyre he was carrying about his midriff, he was losing stamina and confidence on the water.

He knew he should do something about it, but just couldn’t seem to get motivated to actually start.

One day after a particularly terrible session on the water he decided enough was enough. He was going to shift the weight and get in shape for good. After all he was a success in a lot of other areas in life, why was this so hard for him?

He booked a kiting holiday to act as motivation, giving himself a target to get in shape for.

And he dug in, he gave up the booze, he watched what he ate, he started jogging. And he started losing weight, SLOWLY, but hey it was better than nothing. But it was hard work, he had to give up a lot of things he loved and constantly wondered “do I have to live like this forever?”

He was determined to crack this however so he kept it up.

As he started to lose a few kilos and feel a bit better about himself, the motivation he had to lose the weight started to disappear and he started having a few treats he knew he shouldn’t be having, a few more beers at dinner time, he skipped more and more workouts. Before he knew it, all his good habits had disappeared and he was back to where he started.  

The kiting holiday was coming up and despite being in pretty bad shape he went, thinking he’d take it easy and maybe it would be the kick start he needed.

On day 3 after having had 2 great days on the water he felt something tweak. He always knew that having a gut was putting pressure on his back and the added forces applied by kitesurfing just proved too much. He spent the rest of the holiday barely able to move, let alone get out onto the water. Over the next few weeks of recovery, as a result of comfort eating and not moving much, he piled the pounds on. 

After following this exhausting cycle of boom and bust for 15 years Dave finally decided he was just getting old and had to accept it, he sold his kites.

Dave is not alone in this. For many this constant cycle into and out of form gets so tiresome. They simply can’t see a way to balance their lifestyle with staying lean and in shape, it seems a constant choice between one or the other. Their weight starts to effect their ability and confidence on the water. They begin to identify themselves as being an inactive person, not the dynamic, lean kitesurfer they had dreamed of being, and despite being pretty pissed off, they can’t seem to do anything about it.

Don’t let your story be like Dave’s…

Every week in our online community “The Pack” I coach you live in:

Why You Can LOSE WEIGHT But Can NEVER *Keep It Off* And How To Break The Cycle…

(Even if you’ve *tried* EVERYTHING!).

You can join for free by clicking the lick below.

Check Out The Pack >>

(Did I mention it’s FREE! 😉)

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Want to lose weight, but struggle to keep it off?

There are so many videos out there talking about weight loss and focussing just on the food you eat, or the exercise you do. They are ALL missing a HUGE piece of the puzzle which when you understand it will enable the weight to just melt off you, and make sure you don’t suffer all the usual side effects of losing weight (headaches, brain fog, feeling grumpy etc).

Every week inside our free online community “The Pack” I run a free live masterclass where I run through these principles and you can ask me questions. Join by clicking the button below:

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What happens if you don’t exercise for 3 years

I’d done no exercise for 3 years….

In that time I’d lost weight and gained back my 6 pack, I hadn’t been ill the entire time, I had loads more energy and I was in a constant good mood.

Wasn’t it supposed to be the other way around?

Lets jump back to a few years before…

When I was training for the Marines I was doing 3 – 5 hours of exercise a DAY.

Circuit classes, jogging, hitting the weights, it was a brutal regime.

I was, in short, ridiculously fit.

I was also constantly ill, grumpy ALL the time, always famished and had no energy for anything else…but hey I was fit, so all was good.

After I left her Majesties Service I naturally let my exercise plan drift a little…well let’s be honest…a lot.

For 3 years I did no formal exercise. Sure I played a bit of sport, did a bit of kiting, walked up and down the beach a LOT chasing students but nothing structured and certainly nothing like the level I’d been doing before.

I expected to get fat, I expected to lose a lot of fitness.

The reverse happened.

  • I lost weight (I’d always had a stubborn bit of puppy fat obscuring my abs which I just couldn’t shift, which just melted away)
  • My moods massively improved. 
  • I didn’t get ill once in the entire 3 years.
  • And when I signed up for a Spartan Race as part of a dare to a friend I found my physical fitness hadn’t degenerated anywhere as near as much as it “should” have.

What was going on?

In medicine there is something called the Minimum Effect Dose for any drug. This is the dose at which this drug gives maximum benefit with minimum side effects.

Once we exceed the MED we are not increasing the benefits of the drug but are increasing the unpleasant and often harmful side effects.

In short ,more is not better.

Now exercise has a MED…and it’s a LOT lower than we think. (I have clients who work out for 15 mins a week and look, feel and perform amazingly!)

Once we exceed the MED we are gaining fewer benefits and massively increasing our chances of injury, DOMS (aching muscles) and overtraining.

If you’re interested to discover how you can exercise less and get bigger benefits by effectively finding your MED for exercise (and a load of other performance enhancing factors) then join our free community. 

Every week in the community I run a free live masterclass where we’ll start building out your own personalised program. 

Click here to join >>

Sam
😎🤙

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2 MAJOR reasons why people struggle to lose weight and keep it off

There are 3 forces at play when it comes to your inability to lose weight or keep it off, I’m going to talk about 2 of them today…the 2 which I call the external influencers.

You see, there are 2 major industries invested in the fact that you fail. Now before I start, this isn’t a big conspiracy theory. I don’t believe these companies are necessarily evil. I believe that market forces have led us to this position and it’s simply a result of supply and demand.

What are these 2 industries?

  • The Food Industry
  • The Pharmaceutical Industry.

What’s the biggest problem the food industry has?

That your appetite is finite.

So they try to make food as nutritional empty as possible so it never fills you up whilst being as addictive as possible so you never stop eating it. The slogan “Once you pop you can’t stop” is literally true.

Now many people don’t realise this but there is a HUGE amount of research which goes in to food design. Most food these days is actually designed in a lab. Labs where scientists hook people up with a load of electrodes stuck to their skull and then feed them their latest delicacy. What they are looking for is a response in the brain as similar to that produced by heroin as possible. 

Why? 

Because heroin is one of the most addictive substances on the planet and they know if they can get close to that they’re on to a winner.

What to know something chilling…

They beat Heroin years ago.

In a study done by Connecticut College they gave rats the choice of 2 food types, one was Morphine (which is what heroin becomes straight after injection) the other Oreos. The rats favoured the Oreos…every time!

And we are advertising this stuff to our children

The problem with all this scientifically designed, nutrient empty food, apart from the fact you can’t stop eating it? 

It’s really bad for you. 

It’s often been manipulated by scientists to the point where it’s really not recognisable as food, (at least not for humans…perhaps for robots) and it does a lot of damage to your biology as you eat it. So over time, it makes you really ill

“Ah ha, but don’t worry” say the Pharmaceutical companies at this point, “we’ve got just the thing for you…you just need to take this (hugely expensive) pill for the rest of your life.”

Which while it may cure your immediate problem leads to a whole host of other problems down the line.

When you consider the advertising budgets and the lobbying power these 2 industries have, you can see why you’re up against it before you even start.

Over the least few years I’ve helped literally dozens of people who’ve tried EVERYTHING lose 10 kgs in 6 week and then keep it off without ever counting calories, points or macros, going hungry or spending hours in the gym.

If you’re interested to see how to do it, join our free community where I run a live masterclass each week where I show you the exact methodology.

Click here to join >> (It’s FREE!)